It is becoming increasingly difficult to reach family doctors and medical specialists via traditional channels, such as visits from field staff and in-person refresher training. This is due on the one hand to the high costs involved and on the other hand to the fact that family doctors and medical specialists have less and less time for receiving field staff or attending conferences or seminars in person. Webcasting offers you the ability to reach this target group in a timely and cost-effective manner.

You can use a Webcast specific to your target group, with the general practitioner and/or medical specialist him/herself determining when he/she watches the Webcast, wherever and whenever it suits.

In collaboration with our partners, we also handle the entire process for certified online refresher training courses: webcast content, speaker briefing, webcast studio, certification application and participant registration in GAIA. We can also ensure that you can reach and invite your specific target group of family doctors or medical specialists in different ways. 

In addition to reaching family doctors and medical specialists, webcasting offers many other possibilities for applications in the pharmaceutical and healthcare sectors. For instance, webcasting can be used to train your field staff, broadcast updates, etc.

Our brochure, available in the menu at left, provides further details on the benefits webcasting has to offer within this specific market segment.