It is essential for a listed company to have regular contact with buy-side investors and sell-side analysts. Many companies organise a Capital Markets Day (CMD) event, often in the low season, to give financial stakeholders the opportunity to meet the management team, obtain more information about the company and gain a strategy update. These events are a great opportunity to give a much deeper understanding of their company and to convince investors of their strategy to create value, often including presentations by managers whom the investors are not used to meet during roadshows or result presentations.
Webcast is expected by the financial community
According to research conducted by Company Webcast, a Euronext Company, amongst companies listed on Euronext in Paris, Brussels, Dublin, Lisbon, and Amsterdam, Capital Markets Day webcasts attract 411 online viewers on average, of which 52% view the webcast live and 48% view the webcast on demand. Of those 411 online viewers, an average of 47% are (potential) investors/analysts and 53% are employees.
Example Capital Markets Day webcast Bouygues:
Reach a wide audience
On average, a Capital Markets Day event attracts around 43 physical attendees and 411 online webcast viewers. Subtracting the employees from the webcast viewers (53% of the total) leaves an average of 193 investors/analysts (47% of the total) viewing a Capital Markets Day webcast, 100 (52%) of whom watch the live broadcast. This means that the live webcast is seen by 2.3 times more investors/analysts than are physically present in the room, and the webcast overall (including on-demand viewers) is seen by 4.2 times more.
Example Capital Markets Day webcast Aalberts:
Live broadcast vs on demand broadcast
The research reveals that not all Capital Markets Day webcasts are live broadcasts of the event; some listed companies (17%) strongly favour the physical presence of attendees during the presentation. These companies therefore record their Capital Markets Day and publish it online afterwards for on-demand viewing only. On average, such on-demand Capital Markets Day events attract fewer total viewers (141 vs. 411) than live Capital Markets Day events.
Example Capital Markets Day webcast of Bpost:
Global audience of investors and analysts
In the research, 95% of all the Capital Markets Day webcasts were video webcasts, which are more engaging than audio, especially as non board members are also presenting. The average viewing time is 82 minutes, which is around 45% of the total duration of an average Capital Markets Day event. Whereas AGMs are mostly conducted in the native language of the company’s country of origin and simultaneously translated into English for the purpose of the webcast, most Capital Markets Day webcasts (95%) are conducted in English only. This is because most companies focus on a global audience of investors and analysts with their Capital Markets Day event.
Key reasons to webcast the Capital Markets Day
The most important reasons to webcast your Capital Markets Day are:
- Broaden your reach within the global financial community and therefore increase the number of people exposed to your message.
- Create a low threshold for participants to join the Capital Markets Day (investors and analysts need to work very cost efficiently nowadays which also means less travelling).
- Provide analysts and fund managers with simultaneous access to information, without geographical limitations (‘fair disclosure’).
- Enable your investors and other stakeholders to watch or listen to your strategy update as an on-demand webcast whenever and wherever they wish and at no additional cost.
- Align your business with current best practices in financial communication.
- Improve your success with buy-side institutions: 67% of institutional investors listen to the company’s webcasts before they consider a position.
- Maximize the return on investment (ROI) of your Capital Markets Day as well as on the management/IR team’s time and effort.
- Deliver an optimal remote-user experience by utilizing the latest technological opportunities, e.g. synchronization of slides with the video or audio in the (embedded) webcast and an easy-to-use interface.
- Generate further engagement and understanding of your corporate strategy within your employees.
Recommended webcast supplier
Company Webcast, a Euronext Company, is a market leader in Investor Relations (IR) webcasts. In the Capital Markets Day webcast research, listed companies were asked why they would recommend Company Webcast as a supplier for Capital Markets Day and other IR webcasts:
Ms M. Courtot of Econocom: “We chose Company Webcast for their good reputation, their international presence and their expertise in complex webcast management. These three factors made the difference and I would therefore recommend Company Webcast. We are very satisfied with the service; they are a reliable and professional team that gave us full satisfaction on each of our events.”
Mr M. Planken of Aalberts would absolutely recommend Company Webcast as a webcast supplier to other (listed) companies: “They are easy to deal with (down to earth, accessible), the team’s knowledge and professionalism is great, the price level is in line with the market, and Company Webcast scored highest in terms of the technical solution in a peer benchmark study.”
Ms S. Dheedene of Bpost would also recommend Company Webcast for a Capital Markets Day webcast: “We had already worked with Company Webcast for the result calls and were satisfied about the quality received. They are experienced and deliver a reliable service.”
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