Greencore Group plc
Streamlining financial communication strategy

Greencore Group plc

Greencore is one of the UK’s largest convenience food manufacturers, producing over 1.2  billion convenience food items, including sandwiches, ready meals, salads, cooking sauces, Yorkshire puddings and sushi annually.  As a FTSE 250-listed company, Greencore plays a pivotal role in the food industry, serving millions of customers across the UK every day.

Executing flawless financial communication

Greencore’s quarterly communications, particularly during financial calendar events like H1 and full-year results, are critical moments for engaging stakeholders and maintaining market confidence. For them, communicating financial results effectively is non-negotiable and these events are high-stakes moments where precision, professionalism, and reliability are paramount. Michael Evans, Group Communications Director at Greencore, shared how Company Webcast helped streamline their communication strategy during these pivotal moments:

“Reporting to the market, you get one chance to do it. If the technology fails, you lose a big opportunity. Company Webcast gave us an upgraded toolset that was worth the leap, and we haven’t been disappointed.”

How Company Webcast supported Greencore

Greencore needed a solution that could guarantee seamless communication during these pivotal moments: advanced technology to enhance user experience, reliable support to ensure smooth execution, and a partner capable of managing their events with professionalism.

Greencore turned to Company Webcast for their expertise in delivering professional webcast solutions tailored to high-stakes corporate events.

Key benefits

• Seamless Technology: The ability to rewind live webcasts and access them regardless of time, which improved user experience significantly.
• Pre-registration Links: Simplified event access for attendees, avoiding switchboard delays.
• Reliable Support: “The team is responsive, friendly, and their technology has never failed us.”
• Enhanced Event Management: Onsite engineers and account managers ensured flawless event execution.

The seamless transition to Company Webcast’s platform earned positive feedback from stakeholders. Analysts highlighted how well-organised and professional the events were, reinforcing Greencore’s reputation as a reliable company and efficient communicator in the market.

Looking Ahead

After five years of partnership, Greencore is still excited about delivering efficient financial communications with Company Webcast. With plans to leverage an upgraded platform for future events, they look forward “to using the upgraded platform for our next events, where the added features will further enhance our ability to communicate effectively with stakeholders.”

What Sets Company Webcast Apart

Beyond technology and execution, what truly distinguished Company Webcast was their exceptional team. Michael specifically praised Thibault, an account manager whose responsiveness and professionalism stood out:

“Thibault has been amazing – super friendly, super responsive. He’s managed our events with outstanding professionalism.”

When asked about if Michael would recommend Company Webcast, he shared that he wholeheartedly would do that to other professionals in the industry:

“I’d have no hesitation in recommending Company Webcast to others. If you need a reference, feel free to contact me!”

Are you looking to take your financial communication strategy to the next level? Fill in the form below and let’s discuss how we can support you achieving stressless events when it matters the most.