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Company Webcast > News

News: Company Webcast wins FD Gazelle award 2020

Company Webcast wins FD Gazelle award for the second year in a row

The FD Gazelle award is an initiative of het Financieele Dagblad and Logitech for business. In order to qualify, companies need to achieve a revenue increase of 20% per year over the period 2017 – 2019. With an average growth of 42% per year between 2017 and2019, Company Webcast has met the criteria and has been named as one of the fastest growing medium-sized companies in 2020.

Company Webcast’s ambition is to contribute to our clients and partners’ success, by sharing our over 15 years of knowledge and expertise about webinars and webcasts. That is why it is so rewarding to have our own success recognised by the FD Gazelle award for the second year in a row.

After being honoured with this great prize, we will certainly not slow down – we hope to maintain this success in the coming years. We look forward to continuing to provide our clients and partners with the best possible webinar and webcasting services for many years to come.

Blog: 12 steps to a successful webinar

Webinars: one of the most effective marketing tools

Webinars not only generate new leads, but are also successful in converting them into sales. That makes them one of the most effective tools for B2B marketing. And you don’t have to take our word for it – recent research by the Content Marketing Institute (CMI) reaches the same conclusion.

Besides supporting marketing activities such as ‘top of the funnel’ lead generation, webinars have numerous other applications, such as strengthening internal and/or external communication and for helping to achieve training goals. For example, webinars enable KLM to communicate transparently and directly with its employees, and the European Society of Anaesthesiology (ESA) uses webinars to facilitate knowledge sharing among its members.

In other words, webinars should really be a standard component in every marketing mix. According to CMI’s study, however, only 57% of marketing professionals are currently using them.

Organising a webinar isn’t difficult, but it’s only natural to find it a little daunting if you haven’t done it before. To guide you through the process as quickly and smoothly as possible, we’ve developed a step-by-step guide (see infographic below) for guaranteed webinar success!

Well begun is half done

As the infographic shows, the preparation phase is the most important… and it also takes the most time, so start well in advance. In theory, it’s possible to make the necessary preparations in the space of four weeks, but this is cutting things a little fine and leaves you less time for things like promotion – which is an essential factor in a webinar’s success. Therefore, we recommend that you start preparing six weeks beforehand.

Define the goals and the target group

Think carefully about who the webinar is targeted at and what the objective is. For example, do you want to generate leads? Do you want to communicate an important internal management update to your workforce? Do you want to educate customers or train employees? Specifically defining your target group – using buyer personas to help you if necessary – makes it easier to tailor the webinar content to their specific needs.

Next, set measurable goals. If you want to generate leads, for example, decide how many you want to achieve. How many viewers do you want to attract? Or are you aiming for a certain satisfaction score or a certain level of engagement? Make those goals ‘SMART’ (specific, measurable, achievable, relevant and time-bound) and use them as a guideline throughout the entire process.

Finally, align the content with your target audience. A topic that is relevant and interesting for your target group will increase the number of registrations, the level of viewer engagement and the chance of a high rating afterwards. Just as for the target group and the goals, it is a case of ‘the more specific, the better’ when it comes to the topic too. A good webinar provides an answer to a specific problem. A title like ‘Introducing our new product line’ does not tell a potential viewer how you will solve his or her specific problem. In contrast, a title like ‘How can you achieve better results with Twitter advertising?’ is a lot more concrete and implies that the webinar will offer a solution.

The art of presenting

Presenting a webinar is different from presenting to a group of people. In a ‘normal’ presentation, you can see the faces of the people in the audience and you can easily address the group or focus on a particular person. In a webinar, you are effectively talking to a camera. That can feel strange, especially when it’s your first time; it can seem like you’re talking to yourself. Therefore, our advice is to practice speaking in front of a camera beforehand so that it will feel more natural on the day itself.

The key is to look straight into the camera. Viewers can see your eyes and will notice if you keep looking off to the left or right, perhaps to read an autocue. So keep looking straight into the camera as if you’re talking to the viewer directly. When selecting speakers, preferably choose someone who has experience presenting in front of a camera.

Consider using a webinar host

A webinar host can be a valuable addition to a webinar. By beginning the webinar with a strong and compelling introduction, the host engages the viewers right from the start. Subsequently the host steers the discussion, asking the right questions to keep the conversation going and stimulating interaction with the participants. As a result, a host can add dynamism to a webinar.

Using a host also means that speakers don’t have to multitask during the broadcast. Rather than having to review and handle incoming questions and poll results themselves, they can fully focus on their presentation. This further improves the quality of the webinar.

The power of promotion

The content of a webinar is important, of course, but if no one bothers to watch it then it has all been for nothing. Start your promotional activities well in advance in order to attract as many viewers as possible. Schedule your webinar at the optimal time for your target group. Develop a message that appeals to your target group and promote it as heavily as possible through channels with the right reach.

Get your promotional activities off to an early start and increase the intensity in the final week before the webinar. Don’t worry too much if the number of registrations is lower than expected in the early stages – it’s  not uncommon for a lot of the registrations (often more than half) to be received in the week before the broadcast, and some people don’t sign up until the day before or even on the day itself. That’s one of the advantages of a webinar being an online event – people can decide to attend at the last minute.

Reach the target audience live, but also afterwards

A webinar is the gift that keeps on giving! Webinars can be watched on demand, allowing the reach and impact of your message to continue long after the live broadcast. Well-designed webinars are also SEO-optimised to improve searchability on Google. You could therefore consider a webinar as a one-time investment that you can reap the benefits of for a long time.

For a step-by-step guide to organising a successful webinar, feel free to download the infographic here.

EuropeanIssuers selects Company Webcast as webinar partner

EuropeanIssuers selects Company Webcast as technical partner for their Capital Markets Webinar Series

Company Webcast is proud to be providing our state-of-the-art webinar platform for the EuropeanIssuers Capital Markets Webinar series. With Company Webcast’s many interactive features, the 4-part webinar series is set to be very insightful and engaging for the viewers.

Bade Kizilaslan, Communication and Events Officer at EuropeanIssuers stated, “We are pleased to have Company Webcast as our technical partner in hosting the EuropeanIssuers Capital Markets Webinar Series. Company Webcast has provided us with an interactive platform which is much needed to create an engaging atmosphere when organising virtual events. Besides their technical expertise, we have chosen Company Webcast also for their international character as our association represents the voice of listed companies from various European countries.”

 

 

About EuropeanIssuers

EuropeanIssuers is a pan-European organisation strategically positioned to represent the interests of publicly quoted companies from all sectors to the EU institutions. Dedicated to serving their members from 15 countries from across Europe, they aim to ensure that EU policy creates an environment in which companies of all sizes—from emerging growth companies to the large blue chip companies—can easily raise capital through the public markets and deliver growth over the longer term. Their members include both national associations and companies, covering markets worth €7.6 trillion market capitalisation with approximately 8,000 companies. 

About Company Webcast

With more than 10,000 live webinars and webcasts per year, Company Webcast is the market leader in webcasts, webinars and IR conference calls since 2005. The quality service is based on cutting-edge technology and a reliable, stable platform. Webcasts and webinars from Company Webcast offer increased attendance capacity and 95% bandwidth reduction with peer-to-peer technology. With a suite of solutions, suitable for various use cases and budgets, Company Webcast supports companies in maximising their visibility and communicating with their stakeholders anywhere in the world.

Are you looking for help or inspiration on how to use webinars or webcasts? Feel free to contact us or download some of our free tools.

New COVID-19 measures

Updated: December 15th.

In response to the recent tightening of the COVID-19 restrictions by many European governments, we have reviewed our own measures and amended them where necessary.

The health and safety of our customers and employees remains our top priority. At the same time, we are striving to safeguard the continuity of our services as much as possible, not least due to the importance of effective communication in these challenging times. There is strong demand for our solutions from various industries, including business, government and healthcare.

In line with the new government measures, we will now make it mandatory to wear a face mask at all our studio locations. Apart from that, there are no extra measures or restrictions that affect our studios and your broadcasts. A maximum of four people are allowed to come to our studio locations for a broadcast: max. three in front of the camera and one moderator.

As such, for at least the next four weeks, the following extra restrictions will apply:

  • The face mask may only be removed in front of the camera. If necessary, face masks are available for you
  • A speaker switch during the broadcast cannot be facilitated
  • Upon arrival at any of our locations, you will be asked to complete a registration form

The following previously implemented measures still apply:

  • 3 speakers in the studio
  • Extra speakers can be included in the studio broadcast remotely
  • 1 person behind the scenes. Remote moderation is always a possibility using our moderation app
  • Work with microphones on a stand rather than ‘cheek microphones’
  • 1.5 metre distances are clearly marked in the studio and other areas
  • The studio is disinfected after each broadcast

To minimise travel and the frequency of contact between our colleagues, Company Webcast has decided to work with permanent teams at the studio locations in the Netherlands and Belgium. It is possible that you will have a different project manager assisting you during the live broadcast than the one who helped you with the preparations. We will of course inform you about this in advance.

At our facilities, we adhere to the hygiene and visitor guidelines of the local authorities. Please do not come to our locations if you have cold symptoms or a fever. The same applies if a member of your household exhibits such symptoms.

If one or more speakers are not allowed or unable to come to the studio, we offer you the option of including them in the broadcast remotely. If you wish to cancel or reschedule a broadcast, our standard terms and conditions apply.

Last but not least, we will continue to monitor the situation closely. If there are any further important changes, we may be required to issue new guidelines, in which case we will contact you again to inform you.

Thank you in advance for your cooperation.

Tackling the employee engagement challenge with webinars

How organisations can improve employee engagement, especially in times of remote working

Technological advancements have transformed the communication landscape almost beyond recognition in recent years. In the consumer market, there has been an unprecedented shift from traditional channels such as print and TV advertising to online advertising and social media. This shift is increasingly visible in the B2B market too. However, compared to external communication, internal communication has continued to use the more traditional resources like online videos, emails, newsletters, physical gatherings etc.

In a recent survey of 400+ internal communication professionals by SocialChorus, 75% of the respondents indicated that they are spending more time and money on employee engagement than they were two years ago. The survey also revealed that over half of the communication professionals (51%) said employee alignment with organisational and strategic changes and prevention of misinformation is leadership’s top priority.

Compared with external communication, internal communication (IC) has so far remained relatively traditional when it comes to allocated and utilised resources. However, there are clear signs of a step in the right direction, with a growing number of IC professionals now using new channels such as internal social networking tools and webinars. This blog zooms in on webinars and outlines how and why they are an invaluable instrument for any organisation striving for better or more employee engagement.

 

Just how effective are webinars?

Webinars offer several undisputed communication benefits. In a Content Marketing Institute study on the effectiveness of B2B tactics, webinars are rated in the top 10. Much of this is due to the sustained increase in average viewing time for a live webinar, which currently stands at 58 minutes (based on 2019 statistics). Needless to say, this is in stark contrast to the general trend towards ever-faster communication tailored to an ever-shorter attention span! Another key to the success of webinars is their high level of interaction. Chat functionalities allow viewers to submit questions – and for them to be answered – during the live broadcast, while polls, quizzes and other calls-to-action can all be used to maximise people’s engagement with what they are watching on screen. Webinars allow organisations to directly reach and communicate with all employees and therefore avoid misinformation and rumours.

 

Why are webinars relevant for internal communication?

The ultimate goal of internal communication is to support the company’s success by ensuring that employees understand the strategic objectives and work together to achieve them. Engagement is key in this process – yet it is becoming increasingly difficult to achieve, especially as more and more organisations are embracing remote working. This is where webinars come in!

In GTW’s Trends in B2B Content Engagement study, webinars scored 25% for engagement, coming second only to videos as most engaging content (while newsletters scored just 13%). Additionally, according to Forrester Research, a video is 1,800 times more powerful than a document, email or online article. This change (and the new reality of remote working) has huge consequences for the way in which organisations communicate internally. If you want your message – whether it is an internal update or employee training – to hit the target, webinars are clearly the way forward.

 

Real-life examples

Webinars for internal communication are currently the fastest growing of all of our market segments. For example, Deutsche Telekom is currently using Company Webcast’s “Next Generation” livestreaming and webcast technology – including an integrated peer-to-peer distribution facility. This enables Deutsche Telekom to reach 20,000 employees, including those who are not working at the core locations/offices.

In another example, rather than using written communications (newsletters and intranet announcements), ENGIE has used a Company Webcast webinar to inform its 400-strong workforce spread throughout the Netherlands about pensions. ENGIE discovered that creating a more personal and interactive experience helped their employees to understand the complex information and actually spurred them to take the action required (i.e. logging on to a pensions website and indicating their choices).

 

The channel of the future

Due to their interactive nature in combination with today’s advanced technology, webinars are an excellent way for you to not only inform employees, but also to respond to their questions and gather their feedback. Understanding your people will result in them understanding you, which will in turn boost your business success. It is not surprising that the webinar has been chosen as the ‘channel of the future’ for internal communication.

 

Are you looking for help or inspiration on how to use webinars as part of your internal communication strategy? Feel free to contact us or download some of our free tools.

Opening Professional Webinar Studio in Paris

On 8 September 2020, Company Webcast opened a new professional webinar studio in Paris, France. With the addition of its fifth state-of-the-art webinar studio, Company Webcast is further strengthening its position as the European market leader.

The new webinar studio is located in the centre of the French capital, across from the city’s world-famous opera house. The studio will make it easier for organisations based in France to record and broadcast professional quality webinars via Company Webcast’s innovative webinar platform.

Both the opening of this new and highly advanced webinar studio in the centre of Paris and the acquisition of 3sens, a French webcast and corporate events specialist, illustrate Company Webcast’s international expansion ambitions and reinforce the organisation’s firm foothold in France. Over the past two years, more than one hundred customers in the French market have made use of Company Webcast’s cutting-edge webinar and webcast services.

Patrick van der Geest, Managing Director of Company Webcast:

“The opening of our studio in Paris and our acquisition of 3sens both underline our ambition to become the biggest pan-European provider of professional webinar and webcast services.” 

Professional webinar studios

With the opening of the state-of-the-art webinar studio in Paris, Company Webcast will become the only organisation with five professional webinar studios in Europe. In addition to Paris, Company Webcast also has webinar studios in Amsterdam, The Hague, Rotterdam and Brussels.

In recent years, there has been explosive growth in the number of professional webinars broadcast from a studio. A webinar is an opportunity for organisations to achieve high-quality engagement with their employees, customers, prospects and/or stakeholders. Besides holding the viewer’s attention for an average of 57 minutes, a webinar is also personal and interactive – making webinars a very effective tool for communicating complex messages or information.

To see a professional webinar for yourself, check out this example:

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Company Webcast was able to outrun all competitors on both technical and commercial scope

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