Generating leads is easy when call2actions are used in the right way. Choosing the right approach is therefore very important.
Call2actions are pop-ups that can be activated by an organiser during a webinar. They are handy tools to use during the webinar, participants can indicate with a mouse click whether they need something. Contact details of participants are already known, which is convenient for both parties.
Targeted results can be achieved, such as the generation of leads, when well-chosen and formulated call2actions are used. Set realistic objectives. Think about what you want a participant to do and then develop appropriate call2actions. Use an active formulation: “register now”, instead of “register”. This is important for a high conversion rate.
Here are some common call2action examples:
- Contact me;
- Fill in the survey now;
- Subscribe to the newsletter;
- I would like to receive the slides of this presentation;
- Send me the free white paper/article/other content;
- Register me for the next webinar.
“Sign me up for the next webinar” is an effective call2action for both participant and organiser. The advantage of this call2action is that current customers are immediately converted to one or more future webinars and they immediately receive a registration confirmation.
Please note:this call2action is only applicable when the content is relevant for the same target group.
A call2action can be launched at any moment during the broadcast. However, the best results are achieved by choosing a “natural moment”. This moment can be a possible break in the webinar, during the transition to a new agenda item or at the end of a webinar.
A maximum of 4 call2actions can be launched simultaneously. Think carefully about when to use which call2action. In general, call2actions should not be launched too early in the webinar, participants first need to be ‘warmed up’ to be prepared to take action. Therefore, call2actions are usually launched halfway or at the end of a webinar.