Organisations use guest speakers for their webinars for various reasons. Often these people already have ample experience of speaking in front of a large audience. However, presenting in front of a camera requires different skills. Below we will explain why the use of a guest speaker can be wise.
Why a guest speaker?
The speaker in a webinar plays an essential role in engaging and retaining participants during the webinar. The speaker effectively engages with individuals behind the computer, tablet or smartphone and is therefore the centre of attention. Having a good speaker is therefore essential. A webinar is easily accessible and participants can log out whenever they want. Research by Citrix shows that the speaker’s skills play a critical role in this.
Does the organisation not have a speaker with sufficient presentation skills? Then it is wise to choose a guest speaker. The expertise of a person can also be a good reason to ask them to be a guest speaker in the webinar.