The moment someone has registered for the webinar, there are still a few hours, days or weeks until the actual live event. In that meantime, a lot can happen; someone can accidentally schedule another appointment or simply forget about the webinar. Missing this group of people in the webinar is a shame and moreover often than not unnecessary. This problem can be avoided by using a reminder campaign. Pay attention to the following:
- How often and when do you send which reminders?
- Message content of the various reminders
There are a number of guidelines concerning the reminder campaign. Usually, the following messages are sent:
- Confirmation of registration;
- A user-friendly calendar invitation;
- Reminder 1 week in advance (only with registration >6 days in advance);
- Reminder 1 day in advance;
- Reminder 3 to 1 hour in advance;
- Possibly a text message 1 hour in advance.
On average, 3 reminders are sent in addition to the confirmation of registration and the agenda invitation. This may seem a lot, but it is not. This is because a conversion of 40 to 50% extra is achieved with regard to the number of registered participants to participants present, compared to not sending reminders!
The first message is usually the confirmation of registration. In addition, the separate sending of the agenda invitation, where one only has to click on “accept”, is a must. When the webinar is in the calendar, participants are more likely to keep the date and time in their calendars, which will ultimately lead to more registered participants attending the webinar. Also mention in the confirmation that participants will receive an email reminder with a link to the webinar shortly before the live webinar.
Company Webcast has standard templates that meet all the requirements of a suitable reminder campaign. These emails are sent: a week before the webinar, a day before the webinar and a few hours before the webinar. A follow-up email is sent 24 hours after the webinar in order to recruit even more on-demand viewers.
Finally, each message should always include the date, time and expected duration of the webinar. Also, don’t forget to include a link to the live webinar at least in the final reminder.