News Archieven | Webinar & Webcasting CWC

Lumi and Company Webcast enter a reseller partnership

Lumi and Company Webcast are pleased to announce a reseller partnership to accelerate the growth of virtual and hybrid AGM’s.

Lumi is widely recognized as the leading global provider of technology to facilitate the smooth running of AGMs and shareholder/membership meetings. With the development of their world-leading, proprietary AGM voting tech, Lumi is at the forefront of the debate around increasing shareholder engagement through the introduction of virtual and hybrid meetings.

Company Webcast is the market leader in financial webcasts and part of Euronext, the leading pan-European exchange in the Eurozone. All webcasts solutions are based on the state-of-the-art proprietary Next Generation webcast platform, enabling listed companies to increase transparency and stakeholder engagement in innovative ways.

With this new partnership Company Webcast’s cutting-edge financial webcasts are integrated into Lumi’s leading AGM voting app. With both technologies combined into one app shareholders can vote and view AGM’s live from a distance. The unique combination of virtual voting and attending an AGM online offers listed companies a unique way to increase transparency and shareholder engagement.

Richard Taylor, CEO Lumi “This new partnership offers an exciting opportunity to accelerate the adoption of hybrid and virtual AGMs, and further supports our core growth strategy. We are looking forward to working closely with Company Webcast and their clients in the future”

Olaf Lawerman, Managing Director Company Webcast, a Euronext Company: “At Euronext we have over 1,100 listed companies as client. All these companies have an AGM meeting annually. The partnership with Lumi means that we can now offer a very innovative and attractive format to listed companies to engage live with their shareholders during their AGM meeting. Wherever the shareholder is located! Increasing transparency and broader reach are very important drivers for webcasting an AGM. Now live engagement with shareholders can be included via the Lumi partnership.”

The Next Generation webinar platform is GDPR proof

After the last release in April, our Next Generation webinar platform technically meets all the requirements set by the new GDPR (General Data Protection Regulation). This makes Company Webcast one of the first webcast suppliers to be fully GDPR-proof. Do you want to be sure that your webinars comply with European regulations? Use the Next Generation platform from Company Webcast.

What is GDPR?

GDPR stands for General Data Protection Regulation and replaces the outdated Personal Data Protection Act (Wbp) on the 25th of May, 2018. This regulation, which is in force throughout Europe, contains guidelines on how companies should deal with the storage and processing of personal data. From the 25th of May, everyone can appeal to organisations for compliance with this regulation. Organisations must be able to provide insight into which personal information is stored and how it is processed. If this is not clear, the supervisory authority can impose hefty fines that can rise to a maximum of 4% of the worldwide annual turnover.

Webinars technically GDPR proof

Company Webcast is one of the first in the market to meet all the guidelines of the new GDPR law. With the last release in April, adjustments were made to our Next Generation webinar platform. All our webinars are now technically GDPR proof.

To be able to follow a webinar, the registration form asks you to opt-in. You hereby demonstrably consent to the storage and receipt of e-mail from our mailing list.

Structural focus on information security

Data security always has the highest priority at Company Webcast. We have been ISO27001 (information security) certified for years and have a structural focus on the risks that information processing of personal data entails.

If you use the Next Generation webinar platform, you can be sure that your webinar complies with European regulations.
If you have any questions or would like more information about how Company Webcast complies with the new GDPR legislation, do not hesitate to contact us.

The continued rise of digital events – Based on the most recent studies

The fact that the world is shifting more and more to online is no surprise anymore. It is therefore a logical outcome that more events and communication take place through online channels. Based on 30,000 webcasts and webinars organised in the last two years by Arkadin, research shows how the shift from physical to digital events took place.

Webinars and webcasts for events

Physical events are increasingly replaced by digital. Communication with customers, prospects, employees or other stakeholders is also more and more through online channels. A very popular way to communicate with the various stakeholders is a webinar or a webcast.

Webinars and webcasts are used for many different purposes. Think of marketing, internal and external communication, training and education and for investor relations events. Both can be joined online, but with the biggest difference that there’s a physical audience present at a webcast. A webinar, on the other hand, is recorded in a professional studio with a green screen, without an audience at the recording.

Arkadin’s most recent research about…

Arkadin conducted research among 30,000 webinars and webcasts that were organised in the past two years between November 2015 and 2017.

Arkadin researched:

Who uses digital events;
Where they use digital events for.

Research results – who uses digital events

Arkadin’s research has shown that there are four main industries that use digital events. In first place, “Banking & Finance” with 32% followed by “Professional Services” with 11%, “High Tech & Electronics” with 8% and “Healthcare” with 6%.

©Arkdin

Although “Healthcare” has taken fourth place, the growth in the use of digital events in this sector has increased by 30% in one year.

Furthermore, Arkadin researched for which formats digital events are most often used. Research has shown that webinars are most used for four formats: Marketing, Internal Communication, Investor Relations and Training & Development. Below you’ll find the results.

©Arkadin

The enormous growth of digital events continues

Other notable figures from the survey are the fastest growing purposes which webinars or webcasts are used for. The use of webinars and webcasts for training & education has increased by as much as 148%. A webinar or webcast can be a good replacement or addition of lectures and an ideal solution for students living outside the city. In addition, it is now even possible to test students, for example, to test whether they have actually followed the lecture. This is possible with the newly integrated test function within the Company Webcast platform. Would you like more information about this test function? Please contact us.

Do you want more success with digital events such as webinars or webcasts?

As a marketer or communication professional, you can hardly ignore the usability of a webinar or webcast. Would you like to have more information about professional webinars and webcasts? Please contact us.

Want to communicate efficiently and effectively with stakeholders? Webcast your AGM!

Are you looking for a way to communicate efficiently and effectively with stakeholders around the world? Our professional webcast services offer the perfect solution for broadcasting your annual general meeting.

Webcasts have a broader reach

Listed companies must hold an annual general meeting (AGM) for all shareholders, explaining the strategy and the figures. With the professional webcast and conference call services of Company Webcast you can reach all your investors, shareholders and stakeholders simultaneously and efficiently.

Did you, for example, know that;
• an average of 57 minutes is watched for an aired AGM?
• 57% of viewers watch the broadcast live?
• 43% of viewers watch the broadcast afterwards?

Benefits of Webcasts

Using webcasts for your AGM’s offers you several advantages.
• Broader reach; you can reach many people through the use of a webcast or conference call for your annual general meeting. Also those who are not able to attend the meeting in person.
• Increase participation; research has shown that there are on average 430 online viewers per broadcast annual general meeting. This is considerably higher than just the viewers in the room.
• Positive feedback; online viewers are very positive about the fact that they can decide for themselves when they view the meeting, live or afterwards.
• Open-access; you can state the link to the webcast on your website so that this annual general meeting is freely accessible to everyone.
• Bilingual; all webcasts can be broadcast bilingual. In the language of the country of origin and in English. This will reach a broad international target group.

Do you also want to communicate efficiently and effectively with stakeholders?

Would you like to know more about using a webcast for your AGM? Download now our free whitepaper via this link and be inspired by two cases from a.s.r and BAM Group that have already successfully used webcasts for their AGMs.

Company Webcast meets the guidelines and is GDPR proof!

May 25th comes closer and closer. The day that the GDPR, General Data Protection Regulation, takes effect. Company Webcast is fully committed to achieving compliance with the GDPR before the regulation enters into force. Via a thorough review of all data + processes, followed up with an action plan, Company Webcast ensures that they are GDPR proof before the deadline.

What is GDPR?

With the new regulation GDPR, the replacement of the 1995 data protection directive, Europe wants to impose restrictions on companies that collect endless personal data. This regulation contains guidelines on how companies should deal with the storage and processing of personal data.

This regulation is based on a number of principles:

Transparency: the person whose details are processed has given permission for this.
Purpose limitation: the personal data are collected for a legitimate purpose and may not be used for other purposes.
Data limitation: only the necessary data may be collected.
Accuracy: the personal data must be and remain correct.
Storage restriction: the personal data may not be kept longer than for the intended purpose.
Integrity and confidentiality: personal data must be protected against unauthorized access, loss or destruction.
Accountability: the controller must be able to demonstrate compliance with these rules.

Data security highest priority

Data security has the highest priority at Company Webcast. This is why we’ve been certified for ISO 27001 (Information Security) for years. An extensive inventory has been carried out by our security officer and an external expert. This gives us a good insight into which personal data Company Webcast has, where it is stored and who processes it.

Our webinars are already GDPR proof

Company Webcast is ahead in the market when it comes to offering GDPR proof webinars.

To be able to follow a webinar, the registration form asks you to opt-in. You hereby demonstrably consent to the storage and receipt of an e-mail from our mailing list.
Agreements are concluded with the relevant customers and suppliers with agreements about the processing and storage of personal data.
Are your details already known to us? No worries. You will soon be contacted by us to give permission or not to process your data. If you do not give permission, we will delete your data from our CRM system.

If you have any questions or would like more information about how Company Webcast complies with the new regulation and ensures that our webinars are GDPR proof, please feel free to contact us.

Webinars, the number 1 tool for lead generation

Webinars are the number 1 tool for lead generation. With the use of webinars you not only reach your target group better, webinars also deliver a database filled with leads. Research has shown that there is a 75% better chance of people watching a video than reading a text. In addition, 97% of viewers are willing to leave contact details.

Webinars are the fastest growing marketing technique in B2B marketing. If you use them well, they are unprecedentedly effective as a tool for lead generation, lead nurturing and thought leadership. Webinars are a 100% online event. This means that you are able to reach a large and targeted target group. Webinars are an interactive medium. Viewers are really involved, ask questions and give feedback. This works so well that a webinar provides an average of 55 minutes of undivided attention.

Webinars and lead generation

Hubspot research among 6,000 marketers worldwide shows that lead generation is the main focus for B2B marketers. Webinars are an extremely suitable tool for lead generation. Webinars also lead to a well-filled database. The data that the viewers leave to view a webinar provide a well-filled database. 20% of the viewers even provide insight into the purchase plans.

Benefits of webinars

The use of webinars not only contributes to better lead generation. Webinars are also much cheaper to organize in relation to physical events. The use of webinars saves on travel and accommodation costs and also on CO2 emissions. The duration of the event can also be extended by the possibility to look back on this on-demand. A webinar is place and time independent and a very good medium for sharing and retaining knowledge.

We have developed a practical infographic that once again shows what exactly a webinar is and how you can best use it as a tool for lead generation. The free infographic can be downloaded via this link.

Reach thousands of employees without overloading the network with peer-to-peer technology

Webcasts and webinars make it possible to reach thousands of employees worldwide. However, if all employees view a webcast through the same internal network, the internal network connection may not be sufficient enough. With Company Webcast’s peer-to-peer technology this problem is a thing of the past. On Monday 5th of February, we will introduce you to this brand new peer-to-peer technology which ensures that you can reach thousands of employees in an easily accessible manner.

Webcasts and webinars for internal communication

Large organisations often have thousands of employees around the world. In case of an important update, periodic updates or for training employees it is important that all these employees receive the same information at the same time. Of course, there are many options for internal communication. But research shows that the chance is more than 75% that people will watch a video than read a newsletter, article or document. A webinar or webcast is an excellent communication channel to convey your message in an effective, powerful and personal way. The combination of video and interaction ensures that your employee not only understands your message but you also learn to understand them.

Communicate internally through webinars with the best image quality

Broadcasting by means of webcasts and webinars requires a serious bandwith, when hundreds of employees watch a broadcast at the same time. So, you may have to compromise on image quality. Or in the worst case that there is no picture at all. The internet connection is simply not sufficient enough. Organisations are then faced with a “peak demand problem”.

With the brand new peer-to-peer technology, all these problems are a thing of the past. The peer-to-peer technology ensures that all employees can view a webinar or webcast simultaneously in a low-threshold way, without overloading the internal network. Help from IT isn’t needed.

Experience the power of peer-to-peer technology yourself

To introduce you to this peer-to-peer technology, we organise a webinar on Monday 5th of February: “Solve the peak demand problem with peer-to-peer technology“. We’ll show you the operation and all the additional benefits of this new technology.

Olaf Lawerman (Managing Director, Company Webcast) and Marcel Brouns (Chief Technology Officer, Company Webcast) will take you to the world of peer-to-peer in 60 minutes. Participation is free, you can register here. Afterwards, you will receive a whitepaper of peer-to-peer technology for free. We look forward to seeing you again on Monday 5th of February!

Official opening first professional webinar studio in Belgium

On January 16th 2018, the new professional webinar studio in Belgium by Company Webcast, part of Euronext, was officially opened. This brand new studio is located in the heart of Brussels. With this new webinar studio, Belgian organisations can record and broadcast a professional webinar in Belgium.

What is a webinar?

Webinars are increasingly used by companies and organisations to communicate (live) with employees, customers, prospects and other stakeholders. A webinar is an online event that can be watched on the internet. Participants can watch live and participate via polls, chat and surveys. Because it is interactive, the average viewing time to a live webinar is quite long: an average of 55 minutes, according to international research in 2017. Webinars have become a popular way of communication in an interactive and personal way. Webinars are used for lead generation, content marketing, internal communications and training purposes.

Studio in Belgium

First professional webinar studio in Belgium

As the market leader in the Benelux for professional webinars, Company Webcast already has webinar studios in Amsterdam, Rotterdam and The Hague. Due to the increasing demand in Belgium for professional webinars, Company Webcast also opens a professional webinar studio in Belgium.

The new webinar studio is located in the Markies building. This is the building where Euronext Belgium is located at the Markiesstraat 1 in Brussels. The new studio is the first professional webinar studio in Belgium and is automatically linked to the innovative Next Generation platform of Company Webcast. With this platform, organisations can reach more viewers and increase more engagement. In order to help Belgian organisations to become successful with webinars, a new dedicated Belgian team has been set up.

Program official opening webinar studio in Brussels

The official opening of the webinar studio took place on January 16th during the New Year’s reception of Euronext. The New Year’s reception had a very informative program and prominent speakers. Among others, the Minister of Finance of Belgium, Johan Van Overtveldt, and the Deputy Prime Minister of Belgium, Alexander de Croo were speaking.

During the New Year speech of the CEO of Euronext, Vincent Van Dessel, the new webinar studio was officially opened. Among the attendees, there is a full-service webinar raffled which will be recorded in the studio in Belgium.

Would you like to have more information about the new webinar studio in Belgium or the possibilities of webinars? Please contact our new Account Executive in Belgium, Tally Salzman. You can always contact us for a guided tour through the new webinar studio.

Tally Salzman
Phone: +32 477 99 1183
E-mail: tally.salzman@companywebcast.com

French organisations can increase financial visibility through webcasts

Together with Euronext, Company Webcast helps organisations increase their visibility on financial markets. In 2018 we’ll start well and help organisations in France to increase their financial visibility through webcasts.

Listed companies are continually striving to improve their efficiency, speed and transparency. In its current form, the press conference no longer meets those needs. Therefore, private sector companies are seeking alternatives which at the same time increase the likelihood that shareholders and other stakeholders will participate.

Company Webcast, together with Euronext, offers high quality webcasts which are integrated with Euronext data. Company Webcast has set up a new dedicated team in France to help French organisations to increase their financial visibility through webcasts.

Euronext Paris

Report integration – increase visibility and gain insight

Company Webcast is very active on the Investor Relations market. Company Webcast is part of Euronext which has many advantages for listed companies. Thanks to data from both Company Webcast and Euronext, we provide unique insights for these organisations through report integration.

First of all, a “Market Participant Report” is provided. In this report, we analyse the list of participants and compare the list with the Euronext IR Manager CRM database. This report contains unique data about the participants including information about:

Institutional profile;
Investment strategy;
Ownership in the company;
Ownership in peer companies.

In addition, we also provide a “Marke/t performance report”. In this report the stock price of the company is measured. Thanks to this report, it is easy to keep track of the impact of the webcast on the stock price of the shares. More information? Download our brochure.

Dedicated French team will help French organisations increase financial visibility

Together with a new dedicated French team, a brand new office is located in the building of Euronext in Paris at the 14, place des Reflets. In the video below our French team introduces themselves to you:

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Do you want more information about webcasts or do you have other questions about increasing your financial visibility? Please contact one of the Account Executives of the new dedicated team in France via the contact details below.

Cédric Ghighi-Bonnin:
Telephone | +33 (0)1 70 48 26 13
Mobile | +33 (0)6 73 21 19 26
Email | cedric.ghighi-bonnin@companywebcast.com

Romain Madier:
Telephone | +33 (0)1 70 48 30 75
Mobile | +33 (0)6 60 73 23 70
Email | romain.madier@companywebcast.com

Contact details Company Webcast France:
14, place des Reflets
92054 Paris La Défense Cedex
Tel +33 (0)1 70 48 26 11

Content marketing trends for 2018

Good and unique content that suits the wishes and needs of your target group is incredibly important and indispensable within your marketing strategy. However, this content can be distributed in many different ways. In addition, the wishes of your target group also change continuously. It is, therefore, a good idea to keep a close eye on the content marketing trends for 2018 and to adjust your strategy accordingly.

According to Marketingonline, a Dutch website, there are 8 major trends in content marketing that require your attention in 2018:

Live stream and other real-time content;
Digital content marketing tools that make your life much easier (blogging etc.);
From mad men to math men (the use of data for content marketing);
Micro-influencers;
Growth hacking;
Advertising shifts from desktop to mobile;
Virtual Reality;
Artificial Intelligence (automating content processes, chatbot);

As a webinar expert, we always love to see webinars reflected in such trend lists. If you look at the trends, you can check off the first three main content marketing trends if you’re using webinars.

# 1 Live stream and real-time content

Many big brands, such as Amazone and Heiniken, regularly use live stream or real-time content in the form of webinars. More and more major brands will use live streaming, for example, to announce special offers, product introductions, and exclusive news. Webinars have been successfully used by marketers for years. Among other things, the live aspect, as well as interactivity ensure that webinars are effective for marketing. As a webinar expert we see the demand for webinars for live stream and real-time content grow, and according to Marketingonline this demand will increase further in 2018.

# 2 Webinar as the ultimate content marketing tool

Content is king and that won’t be any different in 2018. Webinars are becoming increasingly popular because webinars are in fact the ultimate tool for (real-time) content. Webinars are live and interactive. You will not only get the opportunity to demonstrate your product or to bring exclusive news, the viewer will also be given the opportunity to ask questions. This ensures that you get interaction with your viewers, a great way to engage your target group. This makes a webinar the ultimate content marketing tool.

In addition, with webinars, all contact with your desired target group will be online. Your (potential) customers, therefore, don’t have to go to a physical event to create interaction. This saves long travel times and high travel costs.

# 3 From mad men to math men

The number three trend is the use of data for content marketing: “from mad men to math men”. Using data and figures to adjust your content marketing strategy to attract your target audience will be very important in 2018. And what is better suited than webinars? Everything is measured during a webinar. For example, the most popular day and time of signing up to the number of viewers that participated interactively.