Organizations should think about new communicative ways that encourage employees to take action. There is no interest or thoughts by employees on subjects like pension communication.
Research from TNS-NIPO shows that employees need intelligent information transfer and that employees need to become more involved in the subject to process the information. Webinars offer an ultimate solution.
The Pension Communication Act obliges employers to inform new employees about the characteristics of the pension scheme. Also, the TNS-NIPO‘s investigation shows that employees see their employer as the first contact point for pension affairs. Employees will not seek this information by themselves but expect to receive this information from their employer. See the results below:
Practice case pension communication via Webinars
ENGIE is a company that uses the latest communication technology, namely webinars, for pension communication. They could deliver their message well through this interactive way of communicating. The interactive character of the webinar made it possible to answer questions directly. In addition, ENGIE could personally approach all employees throughout the Netherlands with the webinar, making employees more involved with the content.
In the end, the effort not only meant more understanding for a complex subject like pensions, but the employees were explicitly woken up by the webinar to take action, namely: logging in to a retirement website and making a choice.
What was previously didn’t work out with the old way of communicating, succeeded with the webinar, namely: to let employees take action, to have a better communication and to get the information across. Read more about this case on pension communication here.
Want to know more about webinars for internal communications? Download our e-book Internal Communications Webinars.