Reach more viewers with a webinar platform based on HLS Technology
The RoyalCast Next Generation webinar platform is based on HLS (http live streaming) technology for streaming. With HLS the data is broken into small pieces and sent to the viewer as ‘normal internet traffic’. The data is actually treated as if you are visiting a website. The RoyalCast Next Generation webinar platform offers many advantages over other webinar solutions.
Viewable on all devices
There is no plugin required to view a Royal Cast Next Generation platform webinar. Since the stream is treated as if you are visiting a website, a web browser is all that is required to view the webinars. Viewers therefore do not have to install a plugin which reduces the threshold to view the webinar, resulting in an increase in the number of viewers.
And with ‘browser’ we mean every browser including the browser on a smartphone or tablet. HLS makes it possible to view webinars on smartphones and tablets, but there is no need for an app or plugin. Because viewers do not need to install an app, this also reduces the threshold to view a webinar with the result: a higher number of viewers.
Less accessible alternatives
An alternative streaming technology is RTMP (Real Time Messaging Protocol). The biggest disadvantage of RTMP is that this technology requires Flash to view a webinar. Unfortunately many webinar platforms still run on RTMP. Since Flash is not available on smartphones and tablets you lose a large group of viewers. Also see the article: Flash is dead. Additionally, Flash is currently blocked by default in almost all PC and Mac browsers. Using RTMP technology (Flash!) means automatic loss of viewers, according to some surveys it is up to 47%.
A similar story applies to WebRTC (Web Real-Time Communication) technology. For example, WebRTC is not (yet) supported by Internet Explorer nor Safari browsers. Internet Explorer, in particular, is still used as a standard browser in many companies. Webinars based on WebRTC technology also mean that a large group of (potential) viewers are already locked out in advance, resulting in less viewers for a webinar.
In other words, webinars on the RoyalCast platform work on any device (PC, smartphone, Smart TV, console) without plugins or downloads. This means: more viewers!
More viewers with RoyalCast webinars
The RoyalCast Next Generation webinar platform is entirely based on web standards, giving added benefits to accessibility.
It scales really well to large numbers of viewers. RoyalCast webinars enable larger numbers of viewers without hitting the video than, for example, webinars based on the WebRTC format. WebRTC does not support large numbers of viewers, so when using WebRTC technology, a large number of viewers will not be able to view the webinar.
Because RoyalCast webinars are treated as regular Internet traffic, it comes from every company’s firewall. In other words, there is no need for additional operations from the IT department to view a webinar through an organisation’s network. The same goes for the company virus scanner: RoyalCast webinars are not affected by this.
As RoyalCast is also compatible with existing company caching infrastructure there is a better reach to corporate desktops. The webinars are also safe because of encryption on each stream. RoyalCast webinars are therefore very suitable for the corporate environment.
Comparing this to webinars based on RMTP or WebRTC: often a plugin is required (Flash!), they are not standard in many company networks because they are blocked by company’s firewall or virus scanner. In conclusion, larger numbers of viewers are not supported with RMTP of WebRTC.
Webinar solution for the corporate environment
The result of using the RoyalCast Next Generation webinar platform is that it provides more viewers than WebRTC and RTMP formats. Webinars are very effective in transferring your message to your target audience, but the choice of which webinar platform to use is also an important factor as it directly affects the number of viewers you can reach.
Are you curious about how a webinar on the RoyalCast Next Generation Webinar platform looks? Check out the webinar below!