Many public companies choose to webcast the presentation of annual results, and skip a physical event. The FD reported about this trend last week in an article.
As the preferred supplier for many listed companies we’re seeing this trend as well. Looking at the benefits of webcasts in comparison to physical events, it is actually not that surprising that webcasts are becoming more popular.
Increase numbers of attendees
The amount of journalists has decreased in recent years, and the journalists that are left, are following more companies than ever before. If companies present their results on the same day, analysts and journalists have to make a choice. Especially when the events are far apart from each other or at the same time. The result? Lower attendance for the presentation.
A webcast on the other hand is much easier to attend for journalists and analysts than travelling to a physical event. Webcasts can be watched on any device from any location. In other words, with a webcast a company can increase the number of attendees.
Because a webcast can also be viewed on-demand, it can prolong the lifespan of the presentation. Even after the presentation has been given, those interested can still view the on-demand version. This is not possible with a physical event.
Another benefit of webcasts is that is saves costs. The organisation of a physical event, such as a press conference, costs time and money, e.g. the costs of hiring a location, catering, staff, etc. These costs can be avoided by webcasting the presentation
Presentation Webcasting Annual Results
Want to know more about why webcasting financial results are becoming more popular? Read more about our IR format.