Webinars are the number 1 tool for lead generation. With the use of webinars you not only reach your target group better, webinars also deliver a database filled with leads. Research has shown that there is a 75% better chance of people watching a video than reading a text. In addition, 97% of viewers are willing to leave contact details.

Webinars are the fastest growing marketing technique in B2B marketing. If you use them well, they are unprecedentedly effective as a tool for lead generation, lead nurturing and thought leadership. Webinars are a 100% online event. This means that you are able to reach a large and targeted target group. Webinars are an interactive medium. Viewers are really involved, ask questions and give feedback. This works so well that a webinar provides an average of 55 minutes of undivided attention.

Webinars and lead generation

Hubspot research among 6,000 marketers worldwide shows that lead generation is the main focus for B2B marketers. Webinars are an extremely suitable tool for lead generation. Webinars also lead to a well-filled database. The data that the viewers leave to view a webinar provide a well-filled database. 20% of the viewers even provide insight into the purchase plans.

Benefits of webinars

The use of webinars not only contributes to better lead generation. Webinars are also much cheaper to organize in relation to physical events. The use of webinars saves on travel and accommodation costs and also on CO2 emissions. The duration of the event can also be extended by the possibility to look back on this on-demand. A webinar is place and time independent and a very good medium for sharing and retaining knowledge.

We have developed a practical infographic that once again shows what exactly a webinar is and how you can best use it as a tool for lead generation. The free infographic can be downloaded via this link.