• Business sector embraces a new way of communicating
• Launch new informative website www.webinar.nl
Businesses increasingly make use of so called ‘Webinars’, or Online Seminars, in order to communicate with (potential) clients, for training and informing of employees and so on. The main reasons why companies finally embrace this new method are, among other things, because on the one hand the technical costs, which come with organizing a Webinar, have been strongly diminished. On the other hand, communicating through online video has increased tremendously over the past few years. First, online video was still a ‘consumer’ application, and in particular YouTube is popular with this; meanwhile companies discover that with online video one could also achieve business success and reach clients and employees targeted on a efficient, but still personal, manner.
Iwan Lawerman, CEO of Company Webcast: ‘’We see the number of Webinars and Online Seminars increase strongly this year. We double qua size this year as compared to 2010 and also next year we expect a wide redoubling of the number of Webinars, Online Seminars and Webcasts. This is also the reason why we launch a new website today, www.webinar.nl, whereupon extensive information can be found on Webinars and Online Seminars. “Company Webcast is market leader in the Benelux region and produced, through its technical platform, over 5000 Webcasts and Online Seminars in 2011.
Companies like Deloitte already make use of Webinars for a while. Rosemary le Mairuljee of the Accounting & Auditing Center – Learning of Deloitte Accountants B.V.: “The accountants of Deloitte ought to fulfill to an annual Permanent Education obligation. Webinars offer an excellent way to reach this target group and inform on actual developments through for instance IFRS updates en Audit Practices. After watching the Webinars and answering the test questions the employee could get PE points. “
Frost & Sullivan (rapport:’ Growth Opportunities and Challenges in the Web Collaboration Market’) has estimated that the market for Webinars, Online Seminars and Webcasts is a grow market which will grow from $ 200 million to $ 400 million in 2014. Remarkable is though that the European market will grow at a substantially slower pace as opposed to the American market. “We do not recognize ourselves in this image. We do see that Europe started of later than the US with regards to embracing Webinars and this particular way of communicating. Since we expect to double in 2012, to us the Benelux region grows massively “, says Lawerman of Company Webcast.