Extreme wether in the Netherlands made it difficult to travel tot he office this week. But what to do in case of an important update for employees? Or if you’ve planned a physical event? Use a webinar or webcast to reach your employees and (potential) customers in a safe way, ragardless of weather conditions.
The Dutch Ministry of Infrastructure and the Environment gave advice earlier this week, if possible, to work from home and not to travel to the office during this extreme weather conditions. Thanks to this advice, there was 15% less traffic on the road. But despite this reduction in traffic, all records in traffic jam were broken due to the harsh conditions on the road.
The winter officially starts in a week and a half, so chances are that we’ll have to deal with harsh weather conditions a several more times. If you have an important update for your employees during these days or planned a physical event for (potential) customers, you can still successfully reach them using a webinar or webcast.
The usability of webinars and webcasts
Webinars can be used for many purposes, including internal communication. The use of webinars for internal communication ensures that you increase the engagement of employees, and makes sure your messages get across.
In addition, you can also choose webcasts. A webcast is, in contrast to a webinar, a recording of a physical event or meeting from your location. For example, you can webcast a physical event or workshop to greatly increase the reach of your event.
Webinar or webcast – the best solution in extreme weather conditions
A webinar or webcast offers many advantages in extreme weather conditions. Think of avoiding the long traffic jams. And not entirely unimportant: the safety of your employees and (potential) customers. After all, they no longer have to travel in harsh conditions.
Webinars and webcasts provide a larger reach. During extreme weather conditions, many employees won’t be in the office and there is a high risk that the number of attendees for your physical event will be lower. With a webinar or webcast everyone can participate regardless of the location. All from a comfy chair.
In addition, a webinar or webcast can be viewed on-demand. So if your viewers aren’t able to participate at the desired time, they can view the webinar or webcast at a different time which suites them.
Choose a professional solution with Company Webcast
There are many simple solutions for webinars and webcasts, but if you want to go for a professional version, choose Company Webcast. Increase the reach and involvement with a professional webinar for Internal Communication. Also check out the e-book: Internal Communication Webinars for more information.