Rabobank used to organise a physical event to present its half-year results. For its most recent announcement of these figures, however, Rabobank opted for an online-only event to boost efficiency and reduce costs. The bank replaced the traditional press conference and analysts presentation with an innovative and interactive webinar.
On behalf of – and in collaboration with – KPN, Company Webcast organised a press webinar and an analysts webinar for Rabobank. To increase the interaction and engagement of participants, investors could ask questions at the end of the presentation via an integrated Event Call. Meanwhile, during the presentation, members of the press were able to ask questions via a 1-to-1 chat system. The presentation was live-streamed to the target group from Rabobank’s in-house webinar studio.
For analysts, in addition to the press conference, Rabobank used to organise video interviews with board members to clarify the results. By holding an online webinar especially for investors, Rabobank could better align the presentation with their specific information needs from the outset. The webinar also generated considerable cost savings and improved efficiency for members of the press, investors and Rabobank employees alike.
The stakeholders received an invitation to participate in the webinar and could register in advance. Thanks to the webinar’s pre-registration option and the call plus the opportunity for data analysis, Rabobank gained greater insight into who was watching/listening.
Why choose Company Webcast as webinar supplier?
Rabobank is happy with the service it received from KPN and Company Webcast. This new and accessible form of communication was also well received by the viewers. Various investors expressed their appreciation of the webinar and they encouraged the company to continue to communicate online in this manner.