Robeco is a holder of our Self-Service licence, which enables the company to organise webinars independently and hence position itself as a thought leader.
Robeco has over 85 years of investment experience, and is keen to draw attention to that knowledge and expertise among its target group. With that in mind, Robeco enlisted the help of Company Webcast.
The solution was found in the self-service webinar solution based on the RoyalCast Marketing & External Communication format. This enables Robeco to produce, broadcast and archive webinars independently, from the comfort of its own offices.
Robeco’s use of webinars has been a success – so successful, in fact, that the company is currently also using webinars for internal communication purposes. Those webinars are recorded in our professional webinar studio in Rotterdam. The aim: to communicate successfully with Robeco’s own employees. Robeco is also making smart use of the on-demand functionality to further expand the reach of its webinars. This has enabled the company to double the webinar reach in some cases!