Webinars for internal communication
Royal DSM N.V. is a global company that is active in the field of health, nutrition and materials. DSM started giving webinars in 2014. DSM broadcasts from their various offices in Heerlen, Sittard and Geleen or external locations. DSM’s webinars are aimed at employees – about 16,000 worldwide.
DSM uses webinars to share information with their employees and keep them as up to date as possible
DSM previously communicated through their regular internal communication channels, which are used alongside webcasts, such as netpresenter, the Intranet, digital newsletters, company-wide emails, video and Yammer as an internal social media network. “We will shortly be launching an internal DSM News Center that will combine these functionalities,” DSM indicates.
The main reasons for DSM to use webinars is to share information with an audience simultaneously and hence for their employees to be as up to date as possible.
Main reason to start with webinars
In response to the question of what the purpose of their webinars were, DSM said “It is an effective way to reach a large group of employees and to inform them, to engage them, or to look for interaction with this group on an issue that is important for DSM”. In 2015, DSM started using webcasting for the DSMTV shows, which used to be a video format, also with the aim of being up-to-date.
The promotion of the webinars is currently done through the regular communication channels of DSM and will soon be done through the DSM News Center.
The webinars enable DSM to have direct interaction with the employees at important moments, and gain employee input and support in relation to topics that are important for DSM, such as their strategy and campaigns.
Tips for a successful webinar
“Ensure a clear division of roles, an agenda and a script and stay very focused on/ensure interaction with the online audience even when there is an audience present in the room too,” says DSM.
Why choose Company Webcast as a webinar supplier?
“Company Webcast is our preferred supplier based on their experience and expertise and their familiarity with the technical set-up of our network”.