ENGIE encourages employees to take action with a webinar about pensions
ENGIE has used a webinar to communicate with their staff about pensions. By using a webinar, ENGIE wants to give employees a personal experience and ensure that their staff is able to process the right information in an interactive way.
Previously, ENGIE communicated about pensions via written communications (newsletters) and intranets (notices). Now the organisation has chosen to communicate about pensions to their employees via a webinar. The main benefits of using a webinar for communication about pensions were: the personal approach, interactive transfer of information and the ability to convey the main topics in a proper way.
Reach target audience effectively
The goal of using the webinar for communicating about pensions was to reach the audience in a better and more interactive way. ENGIE has more than 400 employees, spread throughout the Netherlands. With the webinar, ENGIE was able to reach the number of employees they were hoping for. The webinar was promoted through direct channels, ICT and marketing.
Interaction leads to action
The use of the webinar for pension communication has made it easier for employees to take action and webinars improved the information transfer and explanation. The staff experienced the webinar as very positive, because of the pleasant and well executed information transfer. The employees didn’t only get more understanding of the matter, they were explicitly woken up by the webinar to take action: namely signing in to a retirement website and making a choice.
What previously didn’t work with the old way of communicating, did succeed with the webinar. Employees were moved to action – there was a better method of communication and a better way to explain the information.
We asked ENGIE if they had tips for other organisations that want to work with webinars: “Work with a professional organisation. In a studio you can tell a message more seriously and engaging, than when you are trying to make it work with your own camera.“
Want to know more about webinars for internal communications? Download our ebook Internal Communications Webinars.