The growing popularity of webinars
Research by Frost & Sullivan revealed that the size of the webinar market will more than double in the coming years. While the growth has so far been predominantly in North America, an increasing number of companies in Europe are starting to discover the benefits of webinars.
In the ‘Why Webinars Work’ white paper, we provide answers to the following four questions:
- What are the main reasons that webinars work?
- What are the most common uses of webinars?
- What are the essential components of a webinar?
- What are the first steps to producing a webinar?