A webcast is a (live) online broadcast of the audio or video feed from your meeting or event. Terms such as web event, web lecture, virtual event, online seminar or webinar are also often used. But a webcast is different from a webinar or online seminar in that a webinar is 100% online, whereas a webcast is the online broadcasting of an existing physical event.
Webcasts substantially extend the reach of your meeting or event: one location, one event, yet a much larger audience. A webcast means that no one ever has to miss your meeting or event again. Participants follow your webcast live via their PC, Mac, tablet or smartphone. Not only can they see and hear the speaker(s), but it is also possible to facilitate direct interaction.
Interaction with an engaged audience
Make your webcast even easier to follow by adding agenda items, attachments, speakers’ details, etc. Allow viewers to follow the PowerPoint presentation, and actively involve your target group: respond to live questions, use polls or surveys and chat with participants. Additionally, your webcast can be watched after the live broadcast, which enables you to extend the reach even further and strengthen the impact of your message.
Will you be holding multiple webcasts? If so, you can use our webcast portal to archive all your broadcasts. The portal provides viewers with a quick and clear overview of all webcasts, and it is also easy to search thanks to the tags or other metadata you can attach to each webcast. Webcasts are broadcast in the house style of your company or event. After your webcast you will receive detailed statistics about the broadcast, and we help you to analyse viewing behaviour as well as the audience demographics.
Growth of the webcast market
Webcasts are rapidly gaining in popularity, and research by Frost & Sullivan predicts a further acceleration of growth in the coming years. Furthermore, webcasts have already clearly proven themselves as an effective and cost-efficient communication tool. Webcasts help people to save on travel and accommodation costs, extend the reach of meetings or events, and contribute to preserving knowledge. This is why an increasing number of companies are choosing to work with Company Webcast.