As a brand manager, product manager, communication manager or pharmaceutical marketer, you’re responsible for bringing your medicines to the attention of the doctor or medical specialist.
Nowadays, it’s not easy to reach this target group through traditional channels, such as field service or physical in-service training. First, because of the high costs that this entails. On the other hand, because general practitioners and medical specialists have less time to talk to your field staff or to be physically present at the training.
With a professional webinar, you have a cost-efficient, powerful and interactive tool to get the attention of the general practitioner and medical specialist, to hold it and to increase the reach of your target group. You can use a webinar for a targeted audience, whereby the general practitioner and the medical specialist can easily participate in a (live) webinar from their home or office. The only thing what is needed is a desktop, tablet or smartphone with an internet connection. Participants can see the speakers, follow the presentation or live demo and participate in the broadcast through a chat or poll. The webinar can be broadcast live, but will also remain available after the broadcast. Important information is retained and general practitioners or medical specialists can view the webinar afterwards.
Accredited training webinar
It’s also possible to provide a webinar with accreditation points. Then, the webinar is combined with a (pre) test; The test only appears after a participant has viewed enough of the webinar. After successful completion, participants receive confirmation of their participation in the webinar and PE points are awarded.
Pfizer Nederland has organized a training course for general practitioners about an easy way to bring quit smoking to the attention of patients through the “Very Brief Advice” method. The training took an hour. During this hour, 3 specialists discussed by the use of slides and videos, how the VBA method can be applied. It’s a very simple and effective method that’s easy to apply and takes no more than 30 seconds. Watch the broadcast below:
SCEM develops and organizes (re)-training programs, ranging from medical knowledge domain, care and welfare to people and law. Some of these training courses are online and are offered through live and on-demand webinars. Below you can find an example webinar with which practice assistants/nurses and diabetes nurses are updated in one hour by various speakers about the landscape of diabetes in the year 2018. View the webinar:
Mead Johnson, part of RB, produces specialized baby food. Mead Johnson organizes various webinars on various topics. The webinar example below was aimed at Dutch paediatricians and dietitians and was about an allergy to cow’s milk proteins. Accreditation has been requested from the BVK for the webinar. View the entire broadcast:
Takeda is a pharmaceutical company with 30,000 employees and is present in 70 countries and regions. Takeda organizes various accredited online training courses in the Netherlands. The example below concerns a one-hour training course with various experts within IBD. 1 accreditation point has been requested for this training. Watch the entire broadcast below:
Would you like to receive more information about webinars for medical training or marketing communication? Fill in the contact form on the website and we will contact you. Of course, you can also give us a call.