Webinars for public communication
(Semi) government organisations do communicate a lot with different stakeholders. But how do you ensure that all stakeholders:
- be and remain involved
- be well informed about important developments or changes
- provide feedback and feel heard
- be able to see and share the information easily?
Webinars are very suitable for informing and involving all stakeholders in a personal and effective way.
Stakeholders can easily participate in a live webinar: all they need is a desktop, tablet or smartphone with an internet connection. Webinar participants can see the speakers, follow the presentation or live demo, and participate directly in the broadcast via a chat or poll. The webinar can be broadcast live but is also available afterwards. Important information is retained and interested parties can still consult the webinar afterwards. And that’s a good thing!
Did you know that the average viewing time for a live seminar is one hour and 55 minutes? This viewing time indicates the power of webinars to be able to communicate truly substantive messages.
Webinar applications for public communication examples
There are many different ways in which (semi) government organisations use webinars for public communication. Below we listed some example applications:
- Transfer of knowledge; webinars are great for transferring knowledge; knowledge can be shared through the use of slides and demos.
- Own Academy; webinars often form the core of an own Academy for online training and education.
- Changes to regulations; many (semi) government organisations have to deal with regulations that change and must be communicated.
- Software demonstrations & updates; through a webinar, it’s possible to visualize software on which an explanation can be given immediately.
- Increase the reach of physical events: in addition to physical events, webinars are used to reach stakeholders who cannot be physically present and to retain and share information afterwards.
- Labour market communication; talk live with potential employees during a webinar.
- Enter into a dialogue with stakeholders to obtain feedback: the webinar is interactive and therefore very effective for communicating with large groups and receiving feedback.
DUO uses webinars to transfer knowledge and answer questions. For example, the rules regarding student finance are very complicated for prospective students and parents. Transferring knowledge through webinars helps students to make the right choices when it comes to borrowing, purchasing an OV chip card and paying back a student loan. Read the entire DUO reference case here:
The Netherlands Organization for Scientific Research (NWO) has organized an English webinar for research institutions. In this webinar, they were presenting their agenda with regard to obtaining research funding, explaining the process for this and answering questions directly from participants.
The Social Affairs and Employment Committee of the Lower House of the States General has entered into an interactive webinar with people in debt. With this, it wants to hear the experiences of people with debts. With this knowledge, MP’s want to delve into the topic of debt.. Read the entire reference case of the Lower House of the States General here:
Jongeren Op Gezond Gewicht (JOGG) is an organization that works towards a healthy youth. The JOGG approach focuses on the child’s environment and, among other things, organizes webinars for different target groups (municipalities, schools, media, etc.) to draw attention to this theme, to provide resources and to disseminate knowledge about this subject.
For more or extensive reference cases you can visit our reference page, or link directly to the cases of DUO, LKCA, Provincie Zuid Holland or Parnassia. We have also compiled an E-Book about webinars for external communication for non-profit organizations. You can download it here.
Would you like more information about the possibilities of webinars for public communication or about our Next Generation Webinars? Fill in the contact form on the website so that we can contact you. Of course, you can also give us a call.