Webinars as a tool for effective and personal communication
Often, innovativeness is the second nature of software & technology companies. They must communicate with various stakeholders such as customers, prospects and resellers, but also with employees and suppliers. But how do you ensure that all stakeholders:
- Are and remain involved?
- Are well informed about important developments or changes?
- Can provide feedback and feel heard?
- Being able to see and share the information easily?
Webinars are very suitable for informing and involving all stakeholders in a personal and effective way. Webinars are also new and innovative, which fits well with this type of companies. International research has also shown that “Software & Technology” is the largest sector that uses webinars as a communication method (source: Big Book or Webinar Stats).
Everyone can easily participate in a (live) webinar: The only thing required for this is a desktop, tablet or smartphone with an internet connection. Webinar participants can see the speakers, follow the presentation (slides) or live demo and participate directly in the broadcast through a chat or poll. The webinar can be broadcast live, but will also be available afterwards. This means that important information is retained and everyone can still watch the webinar afterwards. And that’s a good thing!
Did you know that the average viewing time for a live webinar is one hour and 55 minutes? This indicates the power of webinars to be able to communicate truly substantive information.
Webinar applications for Software & Technology companies
There are many different ways in which software & technology companies use webinars. Below you can find the most important types of webinars based on the same international research:
- Customer onboarding/ Training: webinars are very suitable for training clients. For example, software demos can show exactly how the software or technology works.
- Content Marketing: many software & technology companies are B2B. Through webinars, they ensure that they create good and relevant content that is appealing to potential customers: interactive and personal. Also here, there’s the possibility of visualizing the technology through a software or internet demo. Webinars are also used to create Thought Leadership.
- Employee Training: train your employees through webinars; no travel time or costs, just an online training on the computer that you can follow at work or at home. This can possibly be combined with an exam.
- Town hall/ All Hands Meeting: ensure that all employees are well informed. Periodic strategy updates, change of communication or CEO Q&A’S: the board gets a personal face with webinars and are a way to collect feedback directly (and in an accessible manner) from within your own organization.
Ultimaker is a manufacturer of 3D printers. Ultimaker was one of the first companies to make 3D printing accessible to consumers. Through a series of webinars, Ultimaker was able to demonstrate its technology and applications to an international audience and answer questions immediately.
Bosch has organized an international webinar with which she positions herself as a thought leader in the field of “intelligent video solutions”. Bosch also presented her latest products in this segment through an interview setting with various video in-starts. Viewers also were able to ask questions directly.
The physical events of QS solutions are now supported by the webinars. In this way, they can reach a larger audience. At the seminars, 20 to 40% of registrants did not show up. This was often due to travel time. Webinars are timeless and can be viewed at a later time from any desired location. QS solutions now use webinars and then gives small workshops and round tables for the interested viewers. With a maximum of 10 participants, they delve deeper into the material and the specific situation of the visitors.
Read the entire reference case of QS Solutions here.
Do you want more information about the possibility of webinars? Or about the possibility of our Next Generation Webinars? Fill in the contact form on the website and we will contact you as soon as possible. Of course, you can also give us a call.