What is a webcast?

A webcast is the simple livestreaming of a presentation, meeting or physical event from a host (or hosts) to a much larger online audience. It is essentially a ‘one-way’ broadcast, with little or no interaction between the host and the audience viewing online. In contrast, webinars are interactive and allow for full online audience participation.

Unlimited online audience reach

Webcasts significantly extend the reach of your event held at a single location, to a much larger online audience who can view from anywhere. A webcast means that no-one ever has to miss your key meeting or event again. Unlimited online participants view your webcast live via their PC, Mac, tablet, or smartphone.


Unlimited online audience reach

Interaction with an engaged audience

Company Webcast is highly-skilled in ensuring your webcast is both easy to follow and deeply engaging, for all participants. We will advise you on how best to add agenda items, attachments, speakers’ details, etc. Additionally, your webcast can be watched on-demand after the live broadcast, enabling you to extend your reach even further and strengthen the impact of your message.


Interaction with an engaged audience

Webcast portal

‘Will you be hosting multiple webcasts? If so, you can use our webcast portal to archive all your broadcasts. The portal provides viewers with a quick and clear overview of all webcasts, and it is also easy to search thanks to the tags or other metadata you can attach to each webcast. Webcasts are broadcast in the house style of your company or event. After your webcast, you will receive detailed statistics about the broadcast, and we help you to analyse viewing behaviour as well as the audience demographics.


Webcast portal

Growth of the
webcast market

Webcasts are rapidly gaining in popularity driven in part by the dramatic online behavioural shifts brought about by the COVID pandemic. Research predicts continued accelerated growth of webcasts due to many wider benefits such as their proven communications effectiveness, extended audience reach, and sustainability and cost-efficiencies due to reduced travel and accommodation. This is why an increasing number of companies are choosing to work with Company Webcast.


Growth of the
webcast market

Benefits of webcasts

Many companies are discovering the power of webcasts.

Join Our Team Join Our Team Join Our Team

Webcasts put a global audience within your grasp, in real-time. If an interested participant is unable to view your webcast at the allotted time, they can simply view it on-demand, at a later time of their choosing.

Preserve and share knowledge
Social media & interaction

Webcasts mean long journey times and high travel costs are a thing of the past. They make it easy and affordable for everyone in your key audiences to participate. Less traveling also means less CO2.

Your own online archive
Involve your target group in your story

Webcast software

You’ve organised and promoted an online or hybrid event, invited speakers and compiled the content. There is just one question left: how will you broadcast it into the world?
Via a professional webcast of course!

Join Our Team Join Our Team Join Our Team

Professional webcast software

The subject of your webcast may vary from a town hall meeting to a stakeholder conference, and from live events, to recorded. The main aim is to be accessible and present a broadcast-quality webcast to a large global audience. Successful delivery requires professional webcast platform and software. It is important to consider:


  • What is the video and audio quality?
  • Is the platform the right one when it comes to reach?
  • Does the platform have the right tools to engage the audience?
  • How many attendees can watch simultaneously without losing broadcasting quality?
  • Is the platform cost-effective?


RoyalCast is the state-of-the-art webcast software developed by Company Webcast. It delivers a unique combination of knowledge and technology necessary to produce truly professional webcasts. Our webcast solutions are available as a Full-Service option and as an Automated Webcasting (‘Do It Yourself’) option.

RoyalCast web-based webcast software

The RoyalCast Webinar Platform comprises a webinar encoder and webinar software. In our full-service option, we provide all the necessary audio-visual equipment. The RoyalCast Webcast Software is entirely web-based (‘Software as a Service’) and is made up of the following four elements:

  • RoyalCast Online Manager

    RoyalCast Online Manager is used to schedule a webinar (date, time and location). It also enables you to enrich a webinar with items such as PowerPoint slides, agenda items and attachments, chat, polls, etc. During the webinar, Online Manager is used to start and stop the webinar, among other things. It also offers smart tools enabling you to deal with all chat messages quickly and effectively.

  • RoyalCast Webcast Player

    Our RoyalCast Player combines all the elements of a webinar in a single, user-friendly interface. It is designed in your house style as standard.

  • RoyalCast Webcast Portal

    This easily accessible and searchable archive contains all your webinars.

  • RoyalCast Distribution

    With RoyalCast Distribution, we ensure that your webinars can be watched trouble-free, anywhere in the world, on any device – including within your internal network!

What does a webcast cost?

The costs of our professional RoyalCast webcasts vary from one customer to another, and are influenced by factors such as the type of webcast solution (self-service or full-service) you choose and the number of webcasts you plan to organise. We strive to keep the costs of our our professional RoyalCast webcasts down for you. The more webcasts you organise per year, the lower the costs-per- webcast. Please contact us today for a price indication. Our sales team is happy to answer any questions.

Full-Service Webcast solution

Select our full-service solution if you prefer to leave everything to us. You will receive a professional crew, including a project manager as the single point-of-contact whose only priority is your success. With RoyalCast Full-Service Webcasts, we take full responsibility for your webcast production, whether at your own premises or an external venue (hotel, conference centre, studio). No further investment is necessary.

Automated Webcasting solution

Do you regularly hold events or meetings that would benefit by being webcasts? If so, you could consider organising your own webcasts using our RoyalCast Automated Webcasting solution. An annual subscription entitles you to broadcast as many webcasts as you like, including archiving, for a fixed yearly fee. All you need is a RoyalCast Encoder for connection to the video and audio feeds.

Have Questions? We’re Here to Help

Reach out for professional advice and discover how we can help you unlock the potential of your next events.