Being CEO of a large company isn’t always easy. How do you stay informed and accessible to your employees? KLM found the perfect solution: organising a webinar three times a year to inform all employees and connect with the company.
KLM Royal Dutch Airlines is a company with over 30 thousand employees. All these employees feel connected and involved in the company. To keep the employees involved is not an easy task. Especially keeping the CEO (Pieter Elbers) involved and connected is a difficult task. KLM partnered with Company Webcast to challenge this issue to create one big KLM family.
The solution for KLM wasn’t a destination far away. The webinars were recorded and broadcasted from the headquarters which fits perfectly in the current channels KLM uses. With webinars, KLM can connect quickly with various audiences within the company and deliver a bunch of useful information. The webinars aren’t only used to connect with employees and connect with and involve the CEO. Three times a year the CEO takes off with a speech to all employees.
KLM is very happy about the results of the webinars. “This webinar was the perfect example of how all employee communication should be done.”
- The board members became more accessible for employees by using webinars.
- The confidence in the CEO has risen.
- Employees experience more participation and see KLM as one big family.
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